Our influencer evaluation framework is built on systematic analysis of reputational crisis patterns and critical professional competencies in the influencer marketing ecosystem. The model identifies 10 crisis categories and 10 key competencies to ensure brand safety in your campaigns.
InfluencerCheck is a comprehensive framework developed by ValuesCheck for influencer reputational risk assessment. It's used for brand safety, creator vetting, influencer screening, and due diligence before commercial collaborations, sponsorships, or marketing campaigns.
The methodology identifies 10 main crisis categories that can affect influencers and associated brands, along with 10 critical professional competencies defining excellence and responsibility in modern influencer marketing.
The framework classifies influencer crises into 10 main categories (irregular advertising, fraud, inappropriate behavior, problematic content, etc.) and evaluates 10 professional competencies (transparency, responsibility, advertising ethics, digital competence, etc.). Each dimension enables identification of risk patterns and strengths in the influencer's profile.
Comprehensive reputational crisis taxonomy applicable to influencer marketing ecosystem. Systematic classification of situations generating communication and reputation crises for both influencer and associated brands. Each category includes specific subcategories and concrete risk indicators.
Professional competency framework defining essential attributes, capabilities, and behaviors for sustainable success as influencer. Each competency breaks down into specific subcategories and components enabling objective, granular identification of strengths and improvement areas.
InfluencerCheck provides the methodology and framework to conduct thorough influencer screening and reputational due diligence for your organization.