They learn your guidelines
Your red lines, your brand values and your past decisions become instructions for the agents. Every report applies the judgement of the person who signs.
Red linesBrand valuesPast decisions
State-of-the-art AI
Know who you are signing with before you sign.
Digital reputation reports on creators, public figures and candidates. State-of-the-art AI agents that learn your criteria and each market's cultural sensitivity do the research on public, cross-checked evidence. We recommend; the decision is yours.
30+markets
8report languages
15 minper report
€20starting price
15 min
Report ready in 15 minutes
From the moment you submit the brief until you open the report in your client area, with the executive brief and the full PDF.
€20
Request a proposal
From €20 per report
The price goes down with monthly volume, with no fees and no commitment. With a reputation expert's supervision, from €59.
AI agents
Agents that learn your criteria.
Most of the work is done by artificial-intelligence agents. They research with the guidelines of whoever decides whether to work with a creator, and with the cultural sensitivity of each market.
Cultural sensitivity
What is a joke in one country can be an offence in another. The agents are trained with the cultural sensitivity of each market, because risks are not the same everywhere.
SpainFranceUAEBrazil
Each country's agenda
We take into account the controversies in each market. A topic that carries no risk today can become one once it enters the media agenda, and the agents take that into account.
ReligionImmigrationEqualityHealth
A project byScience 4 Insights
ValuesCheck is a project by Science 4 Insights, a worldwide pioneer in the use of artificial intelligence in digital research.
Services
Two services, the same rigour.
Before a campaign, an ambassador contract, an electoral list or an appointment, it pays to know what sits behind a name. We find out with method and report it in a neutral register, without adjectives.
Brands and agencies
Influencer Check
For campaigns, sponsorships and ambassador contracts with content creators. We assess the person against the brand, the sector and the type of collaboration planned.
What we analyse
- Controversies and risks in the period you define, with timeline and consequences
- The person's own posts on every network, with a focus on TikTok, Instagram, YouTube, X and Twitch
- Undisclosed advertising and the brands they promote
- Tone and critical themes in audience comments
- Fit with every brand in the briefing and guidance by sector
Parties, institutions and consultancies
Political Check
For candidates, office holders and appointments. We assess the person's public record and exposure to reputation crises with a model built on real cases from Spanish politics.
What we analyse
- Career, offices held and public statements
- How past crises were handled and resolved, and whether they recur
- Conflicts of interest and consistency between words and conduct
- Media presence and public perception
- Political competencies the evidence supports or questions
Spokespeople and artists are assessed with the same model. Ask us.
The report
Two deliverables, one reading.
Every report is delivered on a private platform and as PDF. It is designed so that the decision-maker reads it in minutes and the reviewer can check every source.
New reputation reportTell us who you want to assess and for what.
@luciamartin.beautyInstagram account found
Create report1 credit · from 20 euros
Elapsed00:00
Lucía MartínAurora Skincare · France
- Identifying the creator
- Reading their social media
- Searching the press and the web
- Analysing and writing
0searches
0sources consulted
0posts collected
InstagramTikTokYouTube
Executive briefLucía MartínAurora Skincare · Brand ambassador · France · 24 months
Our recommendation
GO with conditions
The final decision rests with the client.Reputation indexLow risk
- No verified controversy in the last 24 monthsPress, interviews and the wider web41 sources
- Audience sentiment mostly positiveSample of comments on Instagram and TikTok1,240 comments
- One sponsored post without clear disclosureCondition: disclosure clause in the contractLinked source
1 · Briefing2 · Research3 · Report
To decide
Executive brief
Five pages with the GO or NO GO recommendation, the risks that drive it, what the person publishes, the fit with the brand and the conditions for the collaboration.
- A reasoned recommendation; the decision is the client's
- Reputation index and the risks that weigh most
- Concrete conditions to reduce the risks of the collaboration
- Points to monitor during the campaign
To verify
Full report
Every finding with its source, its date and its degree of certainty. Controversies with timeline and consequences, the posts quoted, the comments reproduced and the methodology.
- Every claim links to its original source
- Verified facts kept apart from opinions and unconfirmed reports
- Posts and comments quoted, each with its link
- Browsable online, downloadable as PDF, in the language you choose
Verified by a reliable sourceThird-party opinionReported, not confirmedHigh risk within the period
API
An open API.
ValuesCheck sends the data from each report to your team's tools.
API
Your data, in your tools
The ValuesCheck API plugs the data from every report into other platforms, such as your CRM, your influencer marketing platform or your dashboards. From there you can also request reports and check spending.
- Request reports, one by one or in batches
- Integrate the index, recommendation and sources
- Spending and usage reports
- Order status and PDF downloads
The model
Built on real cases.
Our risk model comes from the systematic study of hundreds of documented reputation crises, of creators and brands in influencer marketing and of Spanish politics over the last decade. That analysis yields the risk categories, the attributes assessed and the weight of each.
Artificial-intelligence agents do the research with advanced content-analysis techniques, under that model, tuned to each client's guidelines and with strict rules on what counts as evidence. When the client asks for it, a reputation expert reviews the report and adds their reading.
We revise the model with every new case. The principles do not change.
- 01Public information only
Press, open sources and the person's own public posts. Never private access or data obtained irregularly.
- 02Every claim, with its source
A finding without a source does not enter the report. The reader can check each one independently.
- 03Facts, opinions and rumours, kept apart
Every claim is classified as verified, third-party opinion or reported without confirmation. A serious involvement is never asserted without a solid source.
- 04The period rules
What happened within the period analysed counts. Earlier events are shown as context and do not weigh on the index.
- 05What the person publishes, counts
Their own posts and their audience's comments are first-hand evidence, not an impression.
- 06We recommend, we do not decide
The report ends with a reasoned recommendation. The decision, and the criteria to make it, belong to the client.
Coverage
Any market, in your language.
Markets
More than thirty markets across Europe, the Americas, Asia, the Middle East and Africa, from Japan to the Emirates and from Brazil to Singapore. We search in the language or languages of each market and in its own script, including multilingual countries such as Canada, Switzerland or India. We take into account the controversies in each country to spot socially sensitive topics.
Networks
We analyse every social network where the person is present, above all TikTok, Instagram, YouTube, X and Twitch, along with their advertising and a sample of their audience's comments.
Report languages
Spanish, English, French, German, Italian, Brazilian Portuguese, Japanese and Arabic. The same report, with the same structure, in the decision-maker's language.
Pricing
Priced per report, by volume.
No subscription, no commitment. The price per report falls with the number of profiles analysed each month.
Report
Reputation report
from €20 per report
The full report and the executive brief, on the platform and as PDF, in the language you choose.
- Research across the press and every network
- Reasoned GO or NO GO recommendation
- Several profiles at once, in batches
- Ready in 15 minutes
Supervised report
With a reputation expert's review
from €59 per report
Everything above, reviewed by a reputation expert who cross-checks the findings, adds their reading and answers your questions.
- Expert review of every finding and of the recommendation
- Reading of the market and sector context
- Specific recommendations for the collaboration
- Follow-up call on request
Prices exclude VAT. For agencies and high volumes we prepare a tailored proposal.
Questions
What we are usually asked.
What information do you use?
Public information only. Press and open sources, and the person's own public posts on their networks, with a sample of the comments they receive. We do not access private accounts, messages or data obtained irregularly.
How long does it take?
A single report is ready about 15 minutes after the brief is submitted. Batches of several profiles are processed in parallel. Expert supervision adds one business day.
How is it delivered?
On a private platform with user access. Each report is read online, with its sources linked, and downloaded as PDF, both the executive brief and the full report.
What if the person has little public footprint?
The report says so. We state what was searched, in which languages and what was not found. A profile with no documented controversies receives a high index and a favourable recommendation, with its limits explained.
Can I request many profiles at once?
Yes. From the platform you can request several profiles in one go, by list or by file, each with one or several brands attached, or none when a general check is all you need.
Can ValuesCheck connect to our tools?
Yes. The API plugs the data from every report into your CRM, your influencer marketing platform or your dashboards, and lets you request reports, follow their status and pull spending reports from there. Each team gets its own credentials and we help with the connection.
Can you adapt the analysis to our criteria?
Yes. The agents learn the guidelines of whoever decides, such as your red lines, your brand values and your past decisions, and can be trained with the cultural sensitivity of each market you work in.
Contact
Tell us who you need to assess.
We reply the same business day with a proposal and, if you wish, a sample report on a profile of your choice.
Also by email or by phone. hello@valuescheck.com · +34 638 541 515
